![]() ![]() Google Tag Manager (GTM) is a tool that allows website owners to manage and implement tracking tags on their website, and it can be used to help website owners comply with the General Data Protection Regulation (GDPR). Keep in mind, you need consent from your website visitor to set cookies other than functional cookies.Īlso see how to get your website GDPR compliant in 6 steps.Ĭookie consent banner screen 2 4. Additionally, you can also create a variable with the type “Custom JavaScript” and use it to read the values of any cookie. GTM allows you to create a variable with the type “1st Party Cookie” and you can use it to read the values of cookies that your website sets. GTM can also use this data to set variables, which can be used in tags, triggers, and other GTM features. You can use this data to trigger certain tags or actions, such as tracking user behavior or displaying targeted content. This data can include information stored in cookies, such as user preferences or behavior. GTM uses a data layer, which is a JavaScript object that stores information about the page and the user, to pass data between the website and GTM. Google Tag Manager (GTM) can read cookies that are set on a user’s device when they visit a website. This is why you want to implement a cookie consent mechanism in combination with Google Tag Manager. If those tracking tags use cookies, then cookies will be set on the user’s device. These tracking tags are implemented by adding a GTM container code in the website, which means that when a user visits the website, their browser will download the GTM container code, and subsequently the tracking tags in the container will also be downloaded. Similarly, if you are using other tracking tags from third party platforms, they may also set cookies on the user’s device. If you use Google Analytics through GTM, it will set the _ga cookie on the user’s device to track behavior on your website. However, when you use GTM, you may be adding tracking tags to your website that do set cookies. It does not use cookies for its own functionality. GTM is a tool that allows website owners to manage and implement tracking tags on their website. Google Tag Manager (GTM) itself does not set any cookies on a user’s device. If this is the case, combine GTM with a CCMP to ensure user consent is managed properly. However, tracking tags that are implemented using GTM, (Google Analytics, Facebook, and other platforms) may use cookies to track user behavior and preferences. As it is simply a tool for managing and implementing tracking tags on a website. Google Tag Manager (GTM) itself does not require cookie consent. Does Google Tag Manager need cookie consent? ![]() This informs users of the use of cookies and allows them to accept or reject them. This can be done through a cookie consent banner. Next to that they need to obtain their consent before placing cookies on their device. To ensure compliance with cookie consent laws, website owners must inform users about the use of cookies on their website. Google Tag Manager cookie consent – Informed consent They are used to track user behavior and preferences, but can also be used for targeted advertising and analytics. One important aspect of using GTM is ensuring that you are compliant with cookie consent laws.Ĭookies are small text files that are placed on a user’s device when they visit a website. In this article you will find the 9 most comon asked questions. We get a lot of questions on combining GTM for cookie consent. That is why we like it and is a perfect way to manage Google Tag Manager cookie consent. It makes it easy to add and update tracking tags, such as those from Google Analytics, Google Ads, Facebook, and other platforms, without the need for a developer. This can be done without having to modify the code. It allows website owners to add and manage marketing and analytics tags on their website. Google Tag Manager (GTM) is a powerful tool. Google Tag Manager cookie consent – GDPR compliance tips ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |